Ponderous Flow

The Rise of ‘Carbon Neutral’ Branding In recent years, the fashion industry has faced growing scrutiny over its environmental impact, responsible for 10% of global carbon emissions and 20% of wastewater production. In response, brands increasingly tout "carbon neutral" status to appeal to eco-conscious consumers. [...] Read more

The Illusion of Clothing Recycling Every year, Americans discard approximately 11.3 million tons of textile waste – enough to fill the Statue of Liberty 1,300 times over. Fast fashion brands and charity organizations have responded with a proliferation of clothing donation bins bearing feel-good slogans like "Give [...] Read more

The Timeless Wisdom of Make-Do-and-Mend At the height of the Great Depression, Americans repaired garments an average of 10 times before replacement. Today, the average clothing item survives just 7-10 wears before becoming landfill. This startling contrast reveals why Depression-era repair strategies deserve revival [...] Read more

The Illusion of Sustainability in Fast Fashion Fast fashion brands have increasingly marketed themselves as champions of sustainability, promoting recycling programs and "eco-conscious" collections. But how much of this rhetoric aligns with reality? A 2022 McKinsey report revealed that while 60% of fast fashion [...] Read more

The Rise of ‘Ethical’ Resale Platforms Over the past decade, fast fashion resale platforms like ThredUp, Poshmark, and Depop have positioned themselves as eco-conscious alternatives to traditional shopping. Marketed with buzzwords like "circular economy" and "sustainable style," these platforms reported combined [...] Read more