Ponderous Flow

Introduction Impulse charity donations—those spur-of-the-moment acts of generosity—account for over 30% of annual charitable contributions in the U.S. But what drives these unplanned decisions? Behavioral science reveals fascinating insights into the psychological triggers, cognitive biases, and emotional [...] Read more

Why We Can't Resist Oversized Packages Americans spend $8 billion annually on warehouse club memberships, yet 23% of bulk-purchased food ultimately goes to waste (USDA, 2022). This paradox reveals fundamental flaws in human decision-making processes that retailers expertly exploit. 1. The Anchoring Effect in Bulk [...] Read more