Ponderous Flow

The Rising Popularity of Dry Shampoos Dry shampoo has become a $3.2 billion global industry, with 43% of American adults using these time-saving products weekly. Marketed as a ‘natural’ solution for busy lifestyles, many brands promote plant-based formulas free from ‘harsh chemicals.’ But what exactly makes a [...] Read more

The Hidden Risks Behind ‘Fragrance-Free’ Claims Image: Many consumers assume fragrance-free means no scent chemicals – but regulations say otherwise. What Does ‘Fragrance-Free’ Really Mean? The FDA defines ‘fragrance-free’ as products containing no odor-masking substances or ingredients used primarily [...] Read more

The Illusion of Naturality Walk down any personal care aisle, and you'll see products boasting 'all-natural' claims. A 2022 study by the Environmental Working Group found that 83% of personal care products making natural claims contained at least one synthetic ingredient. This discrepancy stems from: No FDA definition [...] Read more