Ponderous Flow

The Psychology of Uncertainty Retailers know that fear of the unknown drives consumer behavior. When buying a high-ticket item like a laptop or refrigerator, customers often experience "post-purchase anxiety." Will the product break? How much will repairs cost? Extended warranties exploit this vulnerability by [...] Read more

Introduction In an age of endless online shopping and targeted ads, many Americans find themselves accumulating items they rarely use. The National Retail Federation reports that the average U.S. household contains over 300,000 items, while 23% of consumers admit to making impulsive purchases at least weekly. This [...] Read more