Ponderous Flow

Why We Tip More Than We Intend: A Psychological Deep Dive In 2023, Americans spent $38 billion on food delivery apps, with tipping amounts increasing by 22% compared to pre-pandemic levels (Statista, 2023). But what drives this generosity? Behavioral science reveals four key mechanisms: 1. The Power of Default Options [...] Read more

The Rise of Dark Kitchens: A Silent Shift in Food Delivery Over the past decade, food delivery apps like DoorDash, Uber Eats, and Grubhub have revolutionized how we eat. But behind the sleek interfaces and instant gratification lies a lesser-known reality: ghost kitchens (also called dark kitchens or virtual kitchens) [...] Read more