The Science Behind Why We Remember Embarrassing Moments

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Introduction: The Persistence of Embarrassing Memories We’ve all been there: Lying awake at night, replaying that awkward conversation or clumsy mishap from years ago. Why do embarrassing moments haunt us so vividly compared to neutral or even positive memories? The answer lies in a fascinating interplay between [...] Read more

The Science Behind Why Certain Songs Get Stuck in Your Head

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The Persistent Puzzle of Earworms We've all experienced it: A snippet of Baby Shark, the chorus of Bad Romance, or even a jingle from a decades-old commercial suddenly plays on repeat in your mind. These involuntary musical intrusions – clinically called involuntary musical imagery (INMI) – occur to 90% of people [...] Read more
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