Ponderous Flow

Introduction The term 'chemical-free' has become a buzzword in the pool cleaning industry, appealing to health-conscious consumers and eco-friendly advocates. But what does 'chemical-free' truly mean? Are these products genuinely free of chemicals, or is this a clever marketing ploy? In this article, we’ll dissect [...] Read more

The Illusion of Naturality Walk down any personal care aisle, and you'll see products boasting 'all-natural' claims. A 2022 study by the Environmental Working Group found that 83% of personal care products making natural claims contained at least one synthetic ingredient. This discrepancy stems from: No FDA definition [...] Read more